FINAL COST: TRADITIONAL RETAIL VS / OZAPATO
WHAT GOES IN THE PRICE OF A BOOT AT OZAPATO? (WATT)
Tradtional retail markup up to 7,8 or 9 times the price of a good. Fast-fashion companies and tradional retails stores put enourmous pressure of factory to keep prices low. At OZAPATO we chose a Direct-To-Consumer model, allowing us to deliver value directly to you without the cost of intermediaries.
For example a pair of sneakers with a cost of only $10 can be easily retailes for $90 in store. Brands spend enourmous amout of money on marketing, distribution, intermediaries and resellers. They then pass this cost directly to you, the final consumer. We think that this model is crazy, old and uneficient. Our products and service talk by themselves. Therefore we don’t need to charge you for some brain washing celebrity endorment.