The Brand

Why buying from us?

We are on a mission to bring directly to you the best product possible at the best price.

We are a vertical footwear company based  on the principle of disintermediation, meaning that we don’t work with distributors or brokers. The product comes directly from the factory that we own in Mexico straight to you or to your local store.

Our boots and shoes are produced in a socially and economically fair process. We also want our clients to feel confident that they are not just buying a well-made, high-quality product, but are also are part of an honest trade in which all stakeholders in the supply chain are fairly treated.

We put people before profits.

What does it mean for you?

  • On your side, it means that you can have access to a fair product for less money.
  • On our side that means that we can afford to pay our people more as we are not as pressured with prices set by distributors.

OUR VALUES

PEOPLE BEFORE PROFITS

Our people and our customers are at the heart and soul of our business. 

FAIR TRADE 

We respect fair trade principles of social, economic, and environmental sustainability. All stakeholders in our supply chain must work with conditions and salaries that are above average for their region. All our products are supplied and manufactured locally in Pachuca, Mexico, and do not contain any synthetics.  

DISINTERMEDIATION

We sell only direct to our customers and independent shops,  and remove the middle-man and added costs from the supply chain. 

MEET OUR TEAM 

Nan

NANCY RAMIREZ

CO-FOUNDER
fab

FABIEN GEORJON

CO-FOUNDER
ze

JOSE PERICAO

US COUNTRY MANAGER
JEN_INSTAGRAM

JENNIFER FRY

US COMMUNICATIONS MANAGER

QUESTIONS? INQUIRIES?